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IGD President Dr. Mima S. Nedelcovych was featured on CNBC Africa, where he spoke about why agriculture should be seen as a business and emphasized the importance in involving young people in career and entrepreneurial opportunities in the agricultural value chains.

Dr. Nedelcovych also drew attention to the role of private equity in improving agriculture.

“Getting youth involved in agriculture is key,” said Nedelcovych, who was attending the African Development Bank’s Annual Meetings in Ahmedabad, India. “This is why we say farming is a business. And this is what we’re all about.”

IGD launched the “Making Farming Cool” podcast series at the Frontier 100 Forum on May 5, in Durban, South Africa. Through vibrant African music and compelling interviews, the podcasts seek to inspire and inform African young people to pursue careers and entrepreneurship in agriculture-related enterprises and opportunities in the agriculture value chain.

Produced by Afropop Worldwide, Cameroonian-born veteran broadcaster Georges Collinet is the host of the podcast series. The podcast series is a component of the Africa Investment Rising (AIR) campaign, IGD’s dynamic communications and advocacy initiaitve.